Social-first creative agency Two Palms Media has secured retained appointments with Ferrari Australasia and car-sharing marketplace Turo, expanding its automotive client portfolio during a period of significant growth.
The agency will manage Ferrari Australasia’s organic social media and content production, while leading Turo’s social strategy, content creation, creator management and brand partnerships for the Australian market.
The wins follow Two Palms Media’s appointment of Scott Walker as Executive Creative Director in March and its partnership with FORWARD to expand PR capabilities in April. The agency now counts Ferrari, Turo and Jaguar Land Rover among its automotive clients.
Turo appointed Two Palms Media in March to lead its Australian social presence, with content feeding into the company’s global channels. The scope includes social management, content production, creator management, brand partnerships and influencer activations.
“We’ve been working with Two Palms for a few months now, and we couldn’t be happier with the work so far,” Turo Brand and Campaign Manager Alex Tchornopiski says.
“They’ve been instrumental in helping us localise the Turo brand for Australia – building a strategy that celebrates Aussie locations, Aussie creators and the Australian way of life.”
Two Palms Media has managed Ferrari Australasia’s organic social channels since December 2025. The scope covers social strategy and content creation across Instagram and Facebook, local video production, and storytelling extending beyond vehicles into Ferrari’s events and lifestyle experiences.
The agency’s work includes capturing social content at the Melbourne Grand Prix for Casa Ferrari and running social content training sessions for dealerships across Australia.
Two Palms Media Founder and Managing Director Ed Ringwood says the appointments reflect the agency’s strength in automotive and lifestyle brands.
“Ferrari is one of the most iconic brands on the planet – the challenge of creating social content that is genuinely entertaining while protecting and enhancing that premium brand feel is exactly where we do our best work,” Ringwood says.
“The brands winning in social right now aren’t the ones copying memes or pushing heavily branded content – the algorithms are filtering that out. What’s actually being rewarded is authentic, culturally connected content that genuinely engages people.”
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