Porsche delivered 279,449 sports cars globally in 2025, down 10% from the previous year’s 310,718 vehicles, as the German manufacturer pursued a value-oriented strategy amid supply challenges and market headwinds.
The Stuttgart-based company said the decline was in line with expectations, driven by supply gaps for combustion-engined 718 and Macan models, weaker demand for luxury vehicles in China, and deliberate supply management focused on profitability over volume.
“After several record years, our deliveries in 2025 were below the previous year’s level. This development is in line with our expectations and is due to supply gaps for the 718 and Macan combustion-engined models, the continuing weaker demand for exclusive products in China, and our value-oriented supply management,” says Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG.
Despite the overall decline, the iconic 911 sports car set another delivery record with 51,583 units delivered worldwide, up 1% from 2024. The Macan remained the strongest model line with 84,328 deliveries, representing a 2% increase.
Regional performance mixed amid challenges
North America maintained its position as Porsche’s largest market with 86,229 deliveries, matching the previous year’s performance. The Overseas and Emerging Markets region, which includes Australia, delivered 54,974 vehicles, down just 1% from 2024.
However, European markets faced more significant challenges. Deliveries in Europe excluding Germany fell 13% to 66,340 vehicles, while the German home market declined 16% to 29,968 cars. Porsche attributed these decreases to supply gaps for combustion-engined 718 and Macan models due to EU cybersecurity regulations.
China presented the most significant challenge, with deliveries falling 26% to 41,938 vehicles. The company cited challenging market conditions in the luxury segment and intense competition, particularly for fully electric models.
Electrification gains momentum
Porsche’s electrification strategy showed strong progress, with 34.4% of global deliveries being electrified vehicles, up 7.4 percentage points from 2024. Fully electric vehicles accounted for 22.2% of deliveries, while plug-in hybrids represented 12.1%.
The fully electric share reached the upper end of Porsche’s target range of 20–22% for 2025. In Europe, electrified cars outnumbered pure combustion-engined models for the first time, achieving a 57.9% electrification share with every third car being fully electric.
Model performance reflects transition
The Macan led deliveries with 84,328 units, with fully electric versions accounting for more than half at 45,367 vehicles. Combustion-engined Macan models, still offered in markets outside the EU, contributed 38,961 deliveries.
The Panamera delivered 27,701 units, down 6% from the previous year. The 718 Boxster and Cayman totalled 18,612 deliveries, declining 21% as the model line approached its phase-out with production ending in October 2025.
The Taycan recorded 16,339 deliveries, down 22% due to slower electromobility adoption. Cayenne deliveries fell 21% to 80,886 units, partly reflecting catch-up effects from the previous year.
Looking ahead, Becker said Porsche would continue its “value over volume” strategy in 2026, managing demand and supply while planning volumes realistically considering production phase-outs of combustion-engined 718 and Macan models.
The company is investing in its three-pronged powertrain strategy and expanding customisation offerings through its Exclusive Manufaktur and Sonderwunsch programs to meet increasing customer demand for individualisation.
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