MG Motor Australia has launched a new integrated brand campaign aimed at strengthening the association between the MG name and electric vehicles (EVs), positioning the manufacturer as one of Australia’s leading EV providers.
The campaign, created by independent agency Elevencom, centres on the proposition “Thinking EV? Think MG” and went live nationally on 19 June 2026 across television, out-of-home, cinema, YouTube, search and radio.
The creative features MG’s current electric vehicle line-up, including the MG4 EV, MG4 EV Urban, MGS5 EV, MGS6 EV and the Cyberster roadster, with the aim of demonstrating the breadth of the brand’s offering across multiple segments and price points.
A broader EV portfolio
In a statement, MG Motor Australia marketing director Dimitri Andreatidis said the campaign reflects both the maturity of the Australian EV market and the brand’s own evolution.
“MG has been part of Australia’s EV journey from the beginning, helping make electric vehicles more accessible to everyday Australians,” Andreatidis said.
“Today, we offer one of the broadest EV portfolios in the market, spanning everything from practical urban mobility through to premium SUVs and high-performance sports cars. This campaign is about reinforcing MG’s credentials as a leader in electric mobility and ensuring that when Australians think EV, they think MG.”
MG entered the Australian EV market in 2020 with the launch of the MG ZS EV and has since expanded its electric range across a range of segments and price points.
Elevencom director of operations John McLachlan said the creative platform was designed to build a stronger mental association between EVs and the MG brand.
“This campaign is all about making MG synonymous with EV. As well as reminding people about the breadth of EVs that MG offers, we wanted to surprise them with the stunning design and premium technology that MG’s latest electric vehicles deliver,” McLachlan said.
MG Motor Australia portfolio manager Brett Jones said the campaign marks a significant point in the brand’s EV story.
“MG’s EV story started with making electric mobility attainable, but today our range demonstrates just how far the technology has come,” Jones said.
“Whether it’s the award-winning MG4 EV, the family-focused MGS5 EV and MGS6 EV, or the exhilarating Cyberster, we now have an EV for a wide range of Australian lifestyles. This campaign celebrates that diversity while reinforcing MG’s commitment to the future of electric mobility.”
The campaign is currently live across all nominated channels nationally.
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