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Mahindra launches biggest Australian consumer promotion

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Mahindra Automotive Australia has announced its largest consumer promotion in the brand’s 20-year Australian history, partnering with News Corp Australia to give away six SUVs in a national print and digital campaign.

The four-week campaign launches February 15 and will run across News Corp’s leading state, regional and community mastheads. Six winners will drive away Mahindra SUVs from the brand’s current lineup, including the Scorpio, XUV700, and XUV 3XO models.

The promotion will appear in major publications including The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser, and regional titles such as the Geelong Advertiser, Gold Coast Bulletin, Cairns Post, and NT News.

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Ben Keating, Director Print Sales at News Corp Australia, says the promotion delivers strong value for audiences across the country.

“This campaign gives readers a fantastic opportunity to win one of six brand-new SUVs – a category which so many Australians love,” Keating says.

“With the rising cost of living, this is an incredible opportunity for families, whether it’s winning a primary vehicle or adding the flexibility of a second car.”

Mahindra Automotive Australia says the campaign reflects growing confidence in the brand and its relevance to Australian drivers.

“This promotion will give Australians the opportunity to experience our vehicles, and underscores our commitment to delivering authentic, world-class SUVs tailored for Australian customers,” the company says.

Vehicle lineup showcases range

The promotion features three models from Mahindra’s Australian lineup. The Scorpio is positioned as a tough, body-on-frame SUV designed for Australian conditions, offering genuine off-road capability and seven-seat practicality.

The XUV700 blends performance, technology, and comfort with advanced safety systems and premium features in the mid-size SUV segment.

The compact XUV 3XO has gained attention since its Australian launch and was recently named a finalist in the Wheels Car of the Year awards, earning recognition for its value, ride quality, and everyday usability.

Established in Brisbane in 2005, Mahindra Australia operates more than 70 dealerships nationwide. The brand has built a growing presence in the SUV segment, with the Scorpio setting a record for the fastest production vehicle crossing of the Simpson Desert.

The promotion launches February 15, 2026.

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