Isuzu UTE Australia has secured a multi-year partnership with Football Australia as the official automotive partner of the nation’s football teams, including the CommBank Socceroos and CommBank Matildas.
The three-year agreement covers the entire national team pathway, encompassing men’s and women’s youth squads, the CommBank Pararoos and CommBank ParaMatildas, as well as continuing the brand’s existing partnership with the A-League Men and Women.
The partnership will focus on promoting Isuzu UTE’s D-MAX and MU-X models through promotional opportunities, digital content and community engagement activations across Football Australia’s dealer network.
Football Australia will work with Isuzu UTE to showcase vehicles through authentic promotional platforms, with the timing coinciding with major tournaments approaching in 2026. The CommBank Matildas will compete in the AFC Women’s Asian Cup Australia 2026, while the CommBank Socceroos prepare for the FIFA World Cup 2026.
“Football Australia is proud to partner with Isuzu UTE Australia, marking another significant milestone in our commitment to high-quality commercial partnerships,” Football Australia chief executive Martin Kugeler says.
“We are particularly delighted that this is a ‘whole-of-football’ deal, supporting the game at every level – from grassroots, youth national team squads, member associations through to the A-Leagues as well as the CommBank Matildas and CommBank Socceroos.”
Building on existing football investment
The partnership extends Isuzu UTE Australia’s investment in football, building on more than four years as a leading partner of the A-Leagues. The automotive brand will maintain its partnership with both the A-League Men and Women competitions under the expanded agreement.
Isuzu UTE Australia managing director Junta Matsui says the partnership aligns with the company’s commitment to Australian sport.
“Football is the world’s game and a sport that invokes enormous passion in fans everywhere,” Matsui says.
“Extending our partnership within football allows Isuzu UTE Australia to further cement our presence and commitment to the sport in Australia, a country truly passionate about sport.”
The partnership announcement follows Isuzu UTE Australia reaching a significant milestone in December 2025, recording its 400,000th local vehicle delivery. The achievement underlines the popularity of the brand’s two-model lineup in the Australian market.
Australian Professional Leagues chief executive Steve Rosich welcomed the continuation of the A-League partnership within the broader Football Australia agreement.
“It’s great for football in Australia to have such a strong partner support at every level of the game,” Rosich says.
“For more than four years, Isuzu UTE Australia has been a fantastic partner for the A-League Men and Women, providing invaluable support on and off the field.”
Kugeler says the partnership timing supports football’s growth during a crucial period, with major tournaments and the Women’s FIFA World Cup 2027 on the horizon.
“The next few years will be key for the growth of football in Australia,” he says.
“Having aligned commercial partners who believe in our sport and recognise our game’s unique ability to unite and excite fans is essential.”
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