Genesis Motors Australia has opened its new Northern Beaches Showcase in Brookvale, marking the third new Sydney retail location launched in the past 12 months as the luxury brand continues its measured retail network expansion.
The purpose-built showroom opened to the public in January at the corner of Warringah Road and Pittwater Road in Brookvale, representing Genesis’ second agency partnership with CKD Automotive following the successful launch of Genesis Castle Hill in 2025.
The new showcase embodies Korean aesthetic philosophy emphasising the “Beauty of White Space”, featuring minimalist architecture, refined materials and a hospitality-led customer experience aligned with Genesis’ international standards.
“Genesis Northern Beaches doesn’t just continue the transformation of our retail network, it transforms the showroom experience with timeless Korean-inspired design and hospitality,” says Head of Genesis Motors Australia Justin Douglass.
Strategic partnership expansion
The Northern Beaches location strengthens Genesis’ presence across Sydney while demonstrating the brand’s agency partnership model. CKD Automotive operates both the Castle Hill and Northern Beaches showcases under a centralised leadership structure designed to ensure consistency across locations.
“Representation in Sydney’s Northern Beaches is another significant step forward for Genesis and solidifies our presence across Sydney, while CKD Automotive perfectly aligns with our luxury-led brand values and customer-centric philosophy,” Douglass says.
Chad Davies, Managing Director of CKD Automotive Holdings, says the opening marks the next phase in the strategic partnership with Genesis Motors Australia.
“Genesis Northern Beaches will operate under a centralised ‘one Genesis’ leadership structure, ensuring consistency across both locations. This structure enables a seamless customer journey across sales and aftersales, delivering greater accessibility and convenience for customers,” Davies says.
Network reaches nine locations
Since launching in Australia in 2019, Genesis has expanded to nine retail locations across four states, comprising two flagship studios in Sydney and Melbourne supported by seven metropolitan showcases.
The brand’s retail expansion focuses on exclusivity and sustainability rather than volume growth, targeting high-value metropolitan markets with measured expansion aligned to customer demand and brand maturity.
Douglass confirms Genesis’ retail expansion will continue in 2026, with more agency partners and sites planned across Australia. Every new location will be a fully brand-compliant Genesis Showcase, purpose-built by investor partners to deliver consistent premium experiences across the network.
The current Genesis retail network includes flagship studios in Sydney’s Pitt Street and Melbourne’s Lonsdale Street, with showcases operating in Concord, Northern Beaches and Castle Hill in Sydney, Prahran in Melbourne, Fortitude Valley in Brisbane, Southport on the Gold Coast, and Osborne Park in Perth.
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