CUPRA opens Essendon Fields garage as deliveries hit 10,000

CUPRA has opened its new Essendon Fields CUPRA Garage as the Spanish performance brand reaches 10,000 vehicle deliveries across Australia.

The milestone was marked by the delivery of a CUPRA Terramar to its new owners at the Melbourne facility, highlighting the brand’s rapid growth in the competitive Australian automotive market.

The Essendon Fields Garage brings CUPRA’s distinctive retail concept to Melbourne’s northwest automotive precinct. The space combines contemporary architecture with digital touchpoints and personalised customer engagement, designed to showcase CUPRA’s design language and performance philosophy.

CUPRA’s Australian lineup includes the Terramar, Tavascan, Formentor, Leon, Leon Sportstourer and Ateca models. The new facility offers test drives, product guidance and aftersales support.

Jerome Figuiere, Brand Director of CUPRA Australia, said the opening reinforces the brand’s trajectory and customer connection in the local market.

“Reaching 10,000 deliveries in Australia is an important milestone for CUPRA and one that reflects the strong connection we are building with Australian customers,” Figuiere said.

“The opening of Essendon Fields underlines our confidence in the market and our belief that drivers are ready for a contemporary performance brand that dares to be different.”

Figuiere said CUPRA’s growth has been driven by design-led products, performance focus and a new approach to customer engagement.

“From the very beginning, CUPRA set out to challenge convention, not only through the cars we create, but through the experiences we deliver,” he said.

“Essendon Fields allows us to bring this philosophy to life in Melbourne, creating a space where customers can truly feel what CUPRA stands for.”

The new garage forms part of CUPRA’s continued national expansion, supporting the brand’s ambition to redefine the modern performance segment through innovation, electrification and design.

CUPRA Essendon Fields is located at 346 Wirraway Road, Essendon Fields. Customers can book test drives or explore the full CUPRA range at www.cupraofficial.com.au.