BMW Group Australia has reported a strong first half of 2025, delivering solid growth across its BMW and Mini brands by offering a range of combustion engines, plug-in hybrid and fully electric products to Australian customers.
In the first six months of 2025, BMW Group sales for both BMW and MINI totalled 16,555 vehicles, an increase of 8.8% compared to the same period in 2024.
During this time, 13,712 BMW vehicles were delivered to customers, outselling its competitors in every premium segment in which it competes, underscoring itsleadership in the Australian premium market.
“As we celebrate our first half achievements, it’s important to acknowledge the success factors that propel our business: our brand, our product, and our people,” BMW Group Australia chief executive Wolfgang Buechel says
“It is our dedicated people, along with our 49 dealer partners who connect with our valued customers every day, who bring our promise to life.
“As a passionate advocate for our dealer network, I am grateful for the strengthened relationships and the commitment our partners have shown in investing significantly in our RetailNext corporate identity.
“Under our team’s leadership, BMW reclaimed its position as the leading premium brand after 11 years while advancing our electrification strategy to achieve a 22% electric sales share – well ahead of the industry’s 10%.
“This milestone has established BMW as the leading premium electric brand in the market. We have also increased our premium market share across BMW, BMW M, and MINI, while further strengthening our brand value and customer satisfaction,” he says.
Top performing BMW models
Demand for BMW’s Sports Activity Vehicle (SAV) range remained strong in the first half of 2025, accounting for 70% of the brand’s total BMW sales. The X1 led as both the best-selling model overall and the top-selling X model, with 2,691 units delivered, marking a 19% increase. The X3 followed with 2,441 units sold, up 30%, while the X5 achieved 1,998 units, a 25% increase.
Among passenger vehicles, the BMW 1 Series performed strongly with 910 units sold, representing a 72% increase. The 3 Series, which celebrates its 50th anniversary this year, followed with 841 units while the 4 Series achieved 853 units.
Electric momentum continues
BMW’s commitment to electrification gained momentum in the first half of 2025, with fully electric vehicles accounting for 22% of total sales. During this period, 3,090 electric vehicles were delivered to customers across Australia. The BMW iX1, iX2 and i4 were the top three best-selling electric vehicles, respectively.
Mini achieves record half-year performance
In the first half of 2025, Mini introduced the all-new Convertible and John Cooper Works variants across its full all-new product range, contributing to the brand achieving its highest half-year result ever with 2,843 units sold – an 80% increase over the same period in 2024.
The first half-year also marked a record for Mini in fully electric sales, with 989 electric vehicles sold – a 1,168% increase – which is its highest-ever half-year electric vehicle sales and representing a 35% share of the brand’s total sales.
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