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Wolfgang Buchel

Record first half year for BMW and Mini brands

BMW Group Australia has reported a strong first half of 2025, delivering solid growth across its BMW and Mini brands by offering a range of combustion engines, plug-in hybrid and fully electric products to Australian customers.  In the first six months of 2025, BMW Group sales for both BMW and MINI totalled 16,555 vehicles, an increase of 8.8% compared to the same period in 2024.  During this time, 13,712 BMW vehicles were delivered to customers, outselling its competitors in every premium segment in which it competes, underscoring itsleadership in the Australian premium market.  “As we celebrate our first half achievements, it’s important to acknowledge the success factors that propel our business: our brand, our product, and our people,” BMW Group Australia chief executive Wolfgang Buechel says “It is our dedicated people, along with our 49 dealer partners who connect with our valued customers every day, who bring our promise to life.  “As a passionate advocate for our dealer network, I am grateful for the strengthened relationships and the commitment our partners have shown in investing significantly in our RetailNext corporate identity.