Geely opens first Australian flagship in South Yarra

Geely Auto Australia has opened its first flagship showroom, on Church Street in Melbourne’s South Yarra.

The showroom held its opening event on 11 November, which also served as a stop on Geely’s national dealer roadshow. Guests saw the Monjaro EM-i SUV and Emgrand EM-i sedan, both due to launch in early 2027.

Customer deliveries have started at Geely South Yarra, with aftersales handled by a parts and service centre in nearby Collingwood.

The opening follows Geely reaching 100 Australian dealerships with its Mandurah site in Western Australia last month.

Geely Auto Australia director of sales and network Jason Wang says the flagship is a milestone in the brand’s growth in Australia.

“The opening of Geely Auto Australia’s first flagship store in South Yarra marks an exciting milestone in our journey as we continue to grow and connect with more Australians. As we continue to expand our local footprint, our focus remains on delivering compelling products and an ownership experience that puts customers first,” Wang says.

Geely South Yarra dealer principal Kendal Yang says the site gives Melbourne customers a place to get to know the brand and its range.

“We’re incredibly proud to be bringing Geely’s first flagship store to South Yarra, creating the premier destination for Melbourne customers to get acquainted with the Geely brand and experience its growing model line-up first-hand. Church Street has always been where Melbourne comes to see what’s new. We’re proud to be creating a space where people can take their time with the Geely range and see where the brand is going,” Yang says.

Geely sold 4,365 vehicles in Australia in October, up from 704 a year earlier, according to VFACTS, and was ninth in the market.