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CarExpert appoints Jo-Anne Hendricks as marketing director

CarExpert has appointed financial services expert Jo-Anne Hendricks as its new marketing director. Hendricks brings more than 20 years of marketing experience, most recently as Head of Marketing at Discovery Bank in South Africa. She led marketing across health, insurance, and banking.

Deepal Australia appoints its first brand ambassador

Deepal Australia has appointed Vincent Lim, better known as DIMSIMLIM to his millions of fans, as its newest brand ambassador.  A chef, restaurateur, and digital creator known as the ‘Wolf of Wok Street’, Lim has built an international reputation for his culinary skills, personality, and ability to blend tradition with innovation.

GWM celebrates 200,000 sales in Australia

GWM Australia is celebrating a major milestone, with total sales in the Australian market surpassing 200,000 units over the past 16 years.  Since its local debut in 2009, GWM has transformed into one of Australia’s fastest-growing automotive brands.  Consistently ranking among the nation’s top 10 brands, GWM currently sits in 7th position year-to-date, according to VFACTS national sales data.

DRIVE launches 24/7 streaming channel on Nine

DRIVE has launched a 24/7 live streaming channel on Nine’s 9Now platform, giving marketers additional opportunities to reach automotive audiences through live and on-demand content.The move places DRIVE alongside Nine’s group of continuous streaming channels, allowing viewers to access automotive lifestyle programming either live or via catch-up.Simon Halfhide, DRIVE chief executive, said the new channel is designed to broaden the way consumers engage with DRIVE content while providing brands with new avenues to connect with audiences.Early audience data indicates that 56% of viewers fall within the 25–54 age bracket, a demographic considered highly relevant to advertisers.

Carsales unveils refreshed brand identity

Carsales has introduced a refreshed brand identity, bringing its family of marketplace brands under a more unified look.The changes include updated logos, a new colour palette, and a consistent design system developed in-house.