Deepal Australia appoints its first brand ambassador

Deepal Australia has appointed Vincent Lim, better known as DIMSIMLIM to his millions of fans, as its newest brand ambassador. 

A chef, restaurateur, and digital creator known as the ‘Wolf of Wok Street’, Lim has built an international reputation for his culinary skills, personality, and ability to blend tradition with innovation.

According to Deepal, Lim has redefined how Southeast Asian cuisine is experienced and celebrated globally. With more than 6 million followers across TikTok, Instagram, Facebook, and YouTube, he has showcased wok cooking to the world in a fresh and entertaining way. 

His culinary journey has taken him from cooking for celebrities and high-profile guests in a first-class lounge, to hosting the Australian Music Awards, and even creating the world’s first ‘Peking Cluk Burger’ in collaboration with KFC.

He has shared his passion for food and culture on some of the world’s biggest stages, and his talents have also led to appearances on MasterChef Season 16, Snackmasters Season 2, The Cook Up, The Morning Show, SBS, Amazon Prime, Channel 10 and Channel 7.

Despite his international recognition, Lim says his proudest achievement remains opening his own 200-seat restaurant at just 22 years old, honouring his late father and sparking his lifelong passion for wok cooking.

“Vincent is the perfect embodiment of Deepal’s challenger spirit. He’s bold, authentic, and fearless in pursuing his passion – qualities that mirror Deepal’s mission to push boundaries and redefine expectations,” Deepal Australia general manager Cormac Cafolla says. 

“Just as Vincent has reinvented the way people experience Southeast Asian cuisine, Deepal is reinventing the way Australians think about driving and mobility. Together, we will spark conversations, shift perceptions, and connect with a new generation of Australians who want more than just the ordinary.”

“Food and cars might seem different, but for me it’s the same story – culture, creativity, and connection,” Lim says. 

“Deepal is challenging convention and bringing something fresh to Australia. I’m excited to share that journey and show what happens when passion and innovation come together.”