Carsales has introduced a refreshed brand identity, bringing its family of marketplace brands under a more unified look.
The changes include updated logos, a new colour palette, and a consistent design system developed in-house. The company says the redesign is intended to improve accessibility and provide greater clarity for both consumers and industry partners.
The rebrand extends across carsales’ network, which includes bikesales, boatsales, caravancampingsales, trucksales, farmmachinerysales, and constructionsales.
Carsales managing director Craig Fraser says the move reflects the company’s ongoing evolution.
“While the look may be new, our focus remains the same: delivering high-performing, trusted marketplaces and solutions that help our customers succeed,” Fraser says.
Carsales reports an average monthly audience of 7.9 million users and more than 15 million members across its platforms. Over the past year, it has rolled out new tools designed to improve trust and streamline buying and selling.
The refreshed identity will be supported by a multi-channel campaign across digital, social, video, connected TV and outdoor channels. It will feature a new tagline, Buy it. Sell it. Love it., which carsales says is designed to adapt across customer journeys.
Rafael Constantinou, executive general manager of marketing, content and customer, says the campaign is part of a broader program to strengthen the company’s presence across marketing and editorial platforms.
The rollout begins this month and will continue across carsales’ network over the coming months.
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