In a recent quarterly survey by legal and accounting group MSI Global Alliance, more than 800 participants nominated a series of businesses across 18 categories to identify Australia’s ‘most visible brands’.
Participants were asked to select the ‘most visible’ and ‘least visible’ brands from a named group of well-known businesses across the 18 categories.
They were asked to base their selection on gut feel as to which brands had been more visible to them personally over the past 12 month period.
The Auto category saw a broad spread of nominations; while Toyota (34%) was nominated as most visible auto brand, Holden (15%), Mazda (15%), and Hyundai (13%) also made it into double-figures.
Ford was only nominated by 7% of participants.
Join the conversation