BMW continues to strengthen its position in the country as the leader in the premium automotive segment, delivering a total of 5,628 vehicles to customers in the first quarter of 2025.
A key driver was battery electric vehicles (BEVs) accounting for 26% of total sales.
In the first quarter of 2025, BMW sold 1481 BEVs, representing a 4.1% increase compared to the same period in 2024. This milestone highlights the growing demand for sustainable mobility, with one in four BMWs sold now fully electric.
BMW also leads the market with 16 fully electric variants on offer to customers – more than any other manufacturer.
The BMW X Sports Activity Vehicle range continued to be a cornerstone of the brand’s success, contributing 66% of total sales in the first quarter of 2025. The segment recorded 14% year-on-year growth, with the top three best-selling BMW models all belonging to the X family. The BMW X1 led the pack with 1089 units delivered, followed by the X3 with 832 units and the X5 with 710 units.
The fourth-generation X3 model was introduced in the first quarter with three engine variants, including the 30e xDrive plug-in hybrid variant. This model offers an electric range of up to 91 kilometres and has three-phase AC charging, allowing the battery to go from empty to fully charged in two hours and 15 minutes.
“We are delighted with our sales results and appreciate the trust and support of our dealer partners and customers,” BMW Group Australia chief executive Wolfgang Buechel says.
“Our strategy is built on long-term investment – not just in products and sales, but in the Australian market itself. BMW is here for the long haul, and we are more engaged than ever in investing in our brand, people and products.
In February, BMW marked a historic first in Australia with the world premiere of the M3 CS Touring before BMW dominated the Bathurst 12-Hour, securing first and second place with the M4 GT3.
During the same weekend, BMW hosted an exclusive art talk with Australian artist Ken Done, one of the BMW Art Car artists, and brought opera to thousands of spectators at Fed. Square with the third edition of the BMW Opera for All concert.
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