US digital marketing company Search Optics has set up shop in Sydney, aiming squarely at car dealers.
General manager Steve Traplin says dealers look to cellphones to get an edge in the current automotive climate.
“With the strong shift to mobile as part of the shopping experience, it is more important than ever for dealers to adopt a mobile-first approach to digital marketing if they want to drive sales leads and new opportunities,” says Traplin.
Search Optics claims to improve conversion rates and increase lead generation with a combination of its Blueprint digital marketing platform and search engine optimisation (SEO) experts, with mobile sites the key to car buyers’ wallets. On average, it says, switching to Blueprint has seen the 1000-plus dealers and OEMs globally get a 36% conversion jump and 19% boost in leads.
The company says mobile site use by in-market car shoppers increased by 35 per cent last year – and research from SEO and market advice site The Social Media Hat shows around half of consumers won’t return to a website if it fails to load correctly on the first attempt.
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