Driving awareness for breast cancer, JAX Tyres & Auto has partnered with leading influencers to encourage customers to bling up their wheels with limited-edition pink valve caps.
About 20,000 are available, representing the 20,000 Australians diagnosed with breast cancer annually, with all proceeds going towards the National Breast Cancer Foundation (NBCF).
Helping fuel support, JAX has partnered with several leading automotive influencers, each proudly sporting the pink valves on their own wheels.
These include Australia Supercar driver David Reynolds and female car enthusiast @You’ve_Got_Jade.
Also lending their support and demonstrating how simple it is for customers to do so too, is @escape.the.daily on their 4×4, @ih8ulp finesses her wheels with a final touch of pink, and @ashmurray. Outback travel fan, @jackyweb proves that the pink caps aren’t just for city driving and @miss.genf.
Available to purchase in all JAX Tyres and Auto stores the pink valve caps are discreet but big in meaning.
Since forming in 1994, the NBCF has invested more than $200 million into at least 600 world-class research projects across Australia.
“Sometimes even the smallest things can make the biggest difference, which is why we’re so proud of finding a way to help the humble valve cap to become a symbol of support in breast cancer awareness,” says JAX Tyres & Auto chief executive Steve Grossrieder.
“Every time someone catches a glimpse of pink on Australia’s roads, the chances are it will be thanks to someone’s support for the National Breast Cancer Foundation, thanks to JAX.
“So, grab your caps and let’s roll together to help spread the National Breast Cancer Foundation’s crucial message across millions of kilometres of Australia’s roads.”
Click here to find the nearest JAX Tyres & Auto store and collect your pink valve cap.
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