Audi Australia has appointed a new head of dealer development to guide the company closer to its ‘Strategy 2020’ goals.
Rhonda Soulakellis, a highly-experienced senior member of the Audi brand, took on the role yesterday (2 April).
The stand-alone ‘dealer development’ department of seven people is an initiative of Audi Australia, as part of the company’s global Strategy 2020 which will see Audi take a leading role in the luxury car business in Australia by 2020.
Soulakellis has held the position of general manager finance at Audi Australia for 16 years, and will now use her experience as general manager dealer development to launch the next phase of Audi’s focus on dealer network investment, dealer network quality, non-technical training and customer service.
Audi Australia’s managing director, Andrew Doyle, says the role is critical for Audi to take its next steps in the market towards leadership, by securing the network’s quality, process optimisation and customer service focus.
“Soulakellis is one of Audi’s most-experienced general managers, and will take over this role to secure the growth of the business for the next critical period in Australia. We need to focus on investments, sustainable growth, and network quality, ensuring that Audi is without doubt, the most customer-oriented premium brand in the market,” says Doyle.
“The market competition is extremely fierce and it’s essential that Audi moves quickly and aggressively to secure its position for the long-term in Australia. It’s a clear demonstration of our long-term goals in the premium space.”
The role of general manager finance, legal and compliance at Audi Australia will shortly be filled by Dr Ralf Schuell, an experienced senior manager from Audi AG.
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