Harley-Davidson has announced its 2023 Dealer of the Year award winners in the Australia/New Zealand (ANZ) market.
It says the winners were selected using both quantitative and qualitative criteria for evaluation.
The awards assess each dealership’s performance through customer satisfaction, commitment to training, sales, service, parts, accessories, and Harley-Davidson apparel sales performance.
Arthur Davidson, one of the four founders of Harley-Davidson, recognised the importance of a good dealer network. As the brand celebrates its 121st year, its tradition of recognising dealers’ work continues.
The Harley-Davidson Awards recognises, rewards and celebrates the achievements and success of its authorised dealerships.
The 2023 Dealer Awards were announced on March 5 to the Harley-Davidson dealer network and representatives from Harley-Davidson.
The biggest accolade – Dealer of the Year – was won by Mackay Harley-Davidson.
This win marks a first for the dealership and demonstrates Mackay Harley-Davidson’s determination to excel, resulting in outstanding performance across every criterion.
“We are honoured to receive this award and thank Harley-Davidson for recognising our team effort. 2023 was an exceptional year for us, and this award is a testament to the advocacy and loyalty of our customers and local H.O.G. (Harley Owners Group) Chapter,” Mackay Harley-Davidson spokesperson Scott Gralow says.
The complete line-up of 2023 awards and winners were:
- Dealer of the Year – Mackay Harley-Davidson
- Dealer of the Year (Small/Compact) – Mackay Harley-Davidson
- Dealer of the Year (Small/Compact) – Great Southern Motorcycles
- Dealer of the Year (Medium) – Sunshine Coast Harley-Davidson
- Dealer of the Year (Large) – Morgan & Wacker Harley-Davidson, Brisbane
Five-star dealer awards were presented to Mackay Harley-Davidson, Harbour City Harley-Davidson, Road & Sport Motorcycles, Empire Harley-Davidson and Bundaberg Harley-Davidson.
The brand also recognised the long-term commitment of the Harley-Davidson dealer network with the Harley-Davidson Tenure Awards:
- 20 Years – Sunshine Coast Harley-Davidson / Hidden Valley Harley-Davidson.
- 30 Years – Gold Coast Harley-Davidson / Thomas Lee Harley-Davidson.
- 40 Years – Harley-Heaven Melbourne / Harley-Heaven Dandenong / Harley-Heaven Ringwood.
“Our dealers are instrumental to the success of Harley-Davidson,” Harley-Davidson ANZ managing director Nigel Keough says.
“They are as much a part of the brand as our motorcycles and riders. To be titled ‘Dealer of the Year’ is an outstanding reflection of the staff providing the best service and customer experience that makes Harley-Davidson its premier brand today.
“We are incredibly proud of our ANZ dealer network because all our dealers are characterised by a high degree of authenticity, friendliness and competence,” he says.
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