JAX Tyres & Auto brings back breast cancer campaign

JAX Tyres & Auto is again showing its support for the National Breast Cancer Foundation (NBCF) with the return of its Put a Cap on Breast Cancer campaign—aiming to raise awareness and funds for vital breast cancer research.

Launched in 2023, the initiative has already raised close to $30,000, contributing to NBCF’s mission of achieving Zero Deaths from breast cancer. The campaign supports research in areas such as early detection, prevention, treatment of hard-to-treat cancers, and stopping disease recurrence.

From now until the end of October, all 93 JAX Tyres & Auto stores across the country will be offering bright pink tyre valve caps. Customers are encouraged to swap out their standard black caps as a visible show of support, with all donations going directly to NBCF.

To symbolise the more than 21,000 Australians diagnosed with breast cancer each year, JAX has produced 21,000 pink caps, with the goal of exceeding the amount raised in the campaign’s inaugural year.

NBCF has funded more than $200 million worth of research across 600 projects since its founding in 1994, helping to reduce the breast cancer death rate by more than 40% in that time.

April Harwood, JAX Tyres & Auto’s Chief Franchising Support Officer, said the company was proud to continue its partnership with NBCF.

“This is our third year of working with the National Breast Cancer Foundation and signing up again, after the success of the two previous years, was a no-brainer,” she said. “We’re proud to be associated with NBCF and to be playing our part in supporting its mission to Zero Deaths from breast cancer.”

NBCF CEO Associate Professor Cleola Anderiesz welcomed the renewed partnership, noting the importance of community support in advancing research.

“It’s great to have JAX Tyres & Auto back as a supporter of ours for a third year,” she said. “The organisation has a significant network across Australia and we’d love this year’s Put a Cap on Breast Cancer campaign to be the most successful yet.”

“Our vision is simple—we want to end deaths from breast cancer in Australia. We’ve made significant progress, but we recognise the job’s not done yet.”