Fiat Chrysler Automobiles has reshuffled its leadership ranks, announcing two key changes overnight.
Reid Bigland has been named as chief executive of Alfa Romeo and Maserati. Bigland has held top sales and brand positions within the company, and is currently sales boss for the US and CEO of FCA Canada.
Surprisingly he will also continue in both of those key positions.
Harald Wester – who, until the shock announcement was chief exec of both Alfa Romeo and Maserati – is to devote all of his time to the chief technology role at FCA, which he has held during the key development phase of both iconic Italian brands.
“I am thankful for the work Harald has carried out in the last few years establishing a sound technical framework for our two premium brands and which has culminated in the recent launch of the Maserati Levante and the Alfa Romeo Giulia,” said FCA chief executive Sergio Marchionne,
“It is time now for our efforts to be directed towards the global commercial expansion of these two brands, and I can think of no one better than Reid to fulfill that mission.”
Both Wester and Reid will continue to sit on the highest management body with Fiat Chrysler, the group executive council.
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