According to Ipsos iris audience data for December 2024, Drive.com.au has achieved its highest monthly audience result over the last 12 months.
This result coincides with the launch of Drive NUSED, Drive’s platform for new and quality used cars for sale, which went live in early December.
In December 2024, over 3.2 million Australians visited Drive, with more than 1.5 million visiting Drive exclusively. This reflects a 19% increase in total audience growth compared to November 2024 and a 52% rise for Drive Cars for Sale listings.
“The response from car dealers, brands and consumers to the launch of Drive NUSED has surpassed our expectations over its first month, and we couldn’t be more thrilled,” Drive chief executive Simon Halfhide says.
Drive NUSED features dealer-only cars for sale listings that are in stock and ready to drive away, all with remaining manufacturing warranties estimated.
“Our consumer research tells us that 71% of used car intenders are looking for a one- to 10-year-old car still under manufacturer’s warranty. This appeals to family-used car buyers, with 51% of intenders looking for a one- to five-year-old car with the remaining manufacturer’s warranty,” Head of Drive Marketplace Lee Mason says.
“Drive NUSED now makes shopping for these types of quality used cars much easier for these buyers. Over the last month, leads delivered to dealers grew 20%, compared to November 2024,” Mason says.
“These early results are an important indicator that the Drive NUSED strategy we have invested in with the support of Nine is on track and providing a new way for buyers who are open to new and quality used cars for sale.
“We will continue to expand the range and volume of cars listed and add more product features designed to further enhance the user experience throughout 2025,” Halfhide says.
Since 1996, Drive has offered car news, reviews, and advice for car-buying Australians.
The launch of Drive NUSED and the growth of Drive’s overall and cars-for-sale audiences further build Drive’s position as a one-stop media network for brands retailing to car buyers in all core stages of their journey in 2025.
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