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Drive

Industry News

DRIVE launches 24/7 streaming channel on Nine

DRIVE has launched a 24/7 live streaming channel on Nine’s 9Now platform, giving marketers additional opportunities to reach automotive audiences through live and on-demand content.The move places DRIVE alongside Nine’s group of continuous streaming channels, allowing viewers to access automotive lifestyle programming either live or via catch-up.Simon Halfhide, DRIVE chief executive, said the new channel is designed to broaden the way consumers engage with DRIVE content while providing brands with new avenues to connect with audiences.Early audience data indicates that 56% of viewers fall within the 25–54 age bracket, a demographic considered highly relevant to advertisers.

Industry News

Drive crowned 2025 Newspress Media Outlet of the Year

Drive has won the Media Outlet of the Year accolade at the 2025 Newspress Australia Awards night ceremony held in Sydney.  In addition to winning this title, the team at Drive won three additional awards plus were finalists in several other categories at the Australian motoring industry’s night of nights.

Industry News

Santa Fe Hybrid wins 2025 Drive Car of the Year award

Celebrating 20 years of recognising Australia's best new vehicles, the Hyundai Santa Fe Hybrid has been crowned the 2025 Drive Car of the Year. "The Hyundai Santa Fe Hybrid emerged as a standout this year with its fuel-efficient hybrid lineup, enhanced safety and technology, and bold design.

Industry News

Drive now chasing CarSales from second place

The release of independent audience measurement data for the automotive category from Ipsos Iris confirms Drive.com.au as Australia’s second-most-visited online automotive platform in February 2024, behind market leader Carsales.com.au.

Industry News

Drive announces 12 new products for 2024

Drive has announced a suite of more than 12 new products for 2024. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its automotive content, to diversify across topics and channels and address the rapidly evolving market.

Industry News

CarExpert overtakes Drive on YouTube

New car marketplace, CarExpert.com.au, has overtaken Drive to become the largest Australian new car automotive review channel on YouTube. According to CarExpert, it hit 300,000 subscribers on YouTube over the weekend, overtaking a string of media-backed players to become number one.