Audi Australia has made a strong start to 2013, with one of its strongest first-quarter sales results in history. Compared with 2012, sales are already up more than 18% with a year-to-date total of 4064.
Another strong month in March closed the quarter, showing growth of 44% compared with March 2012.
Audi Australia’s managing director, Andrew Doyle, says these are encouraging signs ahead of a very important year for the company.
“Audi Australia has worked extremely hard to achieve a fast start in 2013 and our results in the first three months demonstrate this. We are delighted that almost 20% or more customers have chosen to own a new Audi vehicle in the first quarter of this year, compared with 2012,” says Andrew Doyle, managing director of Audi Australia.
“The result cements the increasing popularity of Audi in Australia and most importantly, it shows that new customers are being drawn to our brand thanks to successful new models like the Q3.
“2013 is a very important year for Audi in Australia, as we look forward to the arrival of the all-new A3 Sportback in May. On the back of our strong first-quarter sales, we are very excited about our growth prospects for the year ahead,” says Doyle.
Record global sales – up 6.8% – for AUDI AG
Globally, AUDI AG also enjoyed the strongest first quarter in its history.
With worldwide deliveries reaching around 369,500 units for January through March, the company improved on the prior-year quarter by 6.8%. In this period, the automotive manufacturer achieved growth in all of its three main sales regions Europe, Asia and North America. Unit sales in March played a major role in this respect.
Audi handed over around 147,700 cars to customers in March – 3.0% more than one year earlier. This made the past month the strongest March ever.
“Building on the first quarter’s record deliveries, we want to continue this positive sales trend over the next months, too”, says Luca de Meo, member of the board of management for sales and marketing at AUDI AG.
“The new A3 Sportback will also contribute to this goal. It was successfully introduced in the first markets in February and we are very pleased with the response from the dealerships.”
Especially the A1 Sportback, the A4 family and the SUV models provided further boost in the first quarter of 2013. Worldwide sales of the compact SUV Q3 gained 58.2% year-on-year to around 28,550 units – while the Q5 grew by 15.6% to some 56,350 units.
Audi also enjoyed a strong first quarter in the entire Asia-Pacific region with around 124,200 cars delivered and a growth rate of 14.9%. Various markets contributed to this progress, like South Korea, where sales were up 31.1%.
In Australia, sales increased by around 18%, in Japan, sales grew by 17.4% between January and March, sales in India advanced by 15.3%.
Join the conversation