Porsche Cars Australia is bringing the Porsche NOW pop-up experience to the country for the first time. The concept, which blends design, technology and lifestyle, will allow Australian fans and customers to experience Porsche in a completely new way at Sydney’s Barangaroo space.
Penske Automotive Group chair Roger Penske and Porsche AG sales and marketing boss Detlev von Platen have visited the newly renovated Porsche Centre in Melbourne to celebrate a new strategic partnership between the two companies.
Subject to closing conditions, Penske Automotive Australia will take over Porsche Centre Melbourne's operations in Collingwood on December 2, 2024. It will be Penske’s third Porsche Centre acquisition in Melbourne, Victoria. Penske previously acquired Porsche Centre Brighton and Porsche Centre Doncaster in June 2024.
Landmarks abound in Melbourne. Many locals say the city’s swarm of stadiums, Gold Rush-era architecture and vibrant Arts Centre make it Australia’s home of sport, history and culture.
Using the Porsche Centre Melbourne as the collection hub, Porsche Cars Australia is launching a six month pilot program for customers to rent cars directly from the brand.
