NQN: Superbowl ad accused of ‘selling sexual objectification’

Mercedes Benz USA appears to be the winner in the game of ‘who can get their Superbowl advertisement the most free media attention’.

Their new advertisement, due to screen as part of the game telecast on February 3, features model Kate Upton using her looks to get a team of young footballers to wash her Mercedes CLA.

A parenting group has complained, accusing the company of ‘selling sexual objectification’. Of course this plays directly into the hands of such advertising campaigns, taking them viral and getting them onto the pages of news publications, websites and television shares.

AutoTalk is happy to be a victim of this strategy, and for the record, we would like Mercedes Benz Australia to know we are happy to wash one of your new CLAs – if someone sends us one to drive first!

http://www.youtube.com/watch?v=uPq7jVGPs3g