Car companies roll out their Superbowl videos

It is Superbowl time again in the US – which means millions being spent on just a few seconds of screen time – and the automotive industry is one of the heavy hitters on game day.Here are the automotive masterpieces that have popped up so far.

* VW engineers get wings. I am glad they do not show how the rainbow works:

* Kia takes on the Matrix for its new luxury sedan. Judge for yourself if it is a piss-take:

* 1 rather impressive advertisement for Jaguar, but the stand out is the F-Type exhaust note:

* Audi creates a new dog breed. A really tenuous link to the car, but hilarious:

* Terry Crews, Muppets, Chickens, the elderly. Toyota would struggle to fit anything else into this commercial:

* Hyundai gets competitive with this spot for the new Elantra:

* In this one, they try to sell the Genesis with a little safety and slap-stick humour:

* Chevorelt’s ode to the working man and his pickup truck – with a little sex and Hot Chocolate:

* Maserati used the event to launch marketing for their new Ghibli sports sedan – but went for cinematic and serious over funny:

* Meanwhile America’s largest used car dealer, Car Max, came out with this effort – more humorous for the must-watch puppy version at the end: