BYD Australia has raised more than $200,000 for mental health organisation Beyond Blue through a sales initiative involving its Deep Sea Blue Shark 6 ute.
The Beyond Blue Friday activation, run in partnership with key retail partner EV Dealer Group (EVDG), contributed $200 from every Deep Sea Blue Shark 6 sale over a 10-week period from November 14 2025.
The $200,000 milestone was reached in early January, with additional funds continuing to flow to Beyond Blue until the campaign’s conclusion. The funds will directly support more than 3000 Australians annually through Beyond Blue’s 24/7 Support Service via phone, webchat and email.
Beyond Blue receives contact from someone in Australia every two minutes seeking help. The initiative ensures buyers of Deep Sea Blue Shark 6 vehicles help provide immediate support for Australians during critical moments.
More than 3.4 million Australians currently experience depression or anxiety, requiring ongoing funding for one-on-one counselling, information, referrals and other support services.
Customer response drives campaign success
The sale of the 1000th Deep Sea Blue Shark 6 for the Beyond Blue Friday campaign occurred in the same month BYD delivered its 80,000th vehicle in Australia.
Throughout the campaign, BYD dealership staff reported customers adjusting their Shark 6 purchasing preferences to support the cause, with many specifically choosing Deep Sea Blue knowing their purchase would contribute to Beyond Blue.
BYD Australia Chief Operating Officer Stephen Collins said the campaign aligned with BYD’s global commitment to implement positive change through innovative new energy technology.
“BYD is proud to support organisations such as Beyond Blue, who are not only committed to improving lives, but ultimately saving lives with critical services and expertise for those dealing with depression,” Collins said.
The campaign demonstrates how automotive manufacturers can leverage product sales to support community mental health initiatives while engaging customers in corporate social responsibility efforts.
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