Automotive intelligence company AutoGrab has acquired the Australian website business of AdTorque Edge in a move that expands the AutoGrab Group’s digital solutions footprint across the Australian automotive sector.
The transaction sees AutoGrab acquire AdTorque Edge’s website division, which delivers more than 500 websites to Australian automotive dealers. The acquisition sits alongside AutoGrab’s existing website specialists, Dealer Studio.
AdTorque Edge’s digital advertising, creative and marketing services, as well as its New Zealand business, are not part of the acquisition and continue independently under the AdTorque Edge brand.
AutoGrab chief executive Daniel Werzberger says the acquisition creates opportunities for dealerships through enhanced customer support and innovative products.
“AdTorque Edge have built a strong national website business and client base. We see great synergies, and opportunities for dealerships and customers who will benefit from AutoGrab’s strong customer support and range of innovative next generation products,” Werzberger says.
He says the transition will be seamless for existing clients, with no interruption to current website services and all platforms and products remaining business as usual.
AdTorque Edge executive chairman John O’Neill says the transaction allows his company to focus on its core advertising and marketing operations.
“AutoGrab Group, who also own auto website specialists Dealer Studio, have strong experience in the delivery of high-performing website capabilities. We respect the platforms they have built,” O’Neill says.
“Placing our website clients with a dedicated platform partner lets us put our full attention into the advertising and marketing work at the core of our business.”
Expanding digital presence
AutoGrab is a Melbourne-headquartered automotive data intelligence company founded in 2020. Its platform provides vehicle valuations, sourcing and market analytics to more than 1000 Australian dealerships, as well as insurers, fleets and financial institutions, with operations in Australia, New Zealand, United Kingdom and Asia.
Dealer Studio is an Australian automotive eCommerce provider supplying automotive dealership websites, lead management, test-drive booking and analytics tools. Its websites integrate with every major Australian dealer management system.
AdTorque Edge is a full-service marketing agency for the automotive, leisure and lifestyle industries, offering advertising, creative, technology and insights services across Australia, New Zealand and Southeast Asia.
The acquisition represents further consolidation in the Australian automotive digital services sector as companies seek to expand their service offerings to dealerships facing increasing competition and evolving consumer expectations.
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