Young Australians prioritise research and affordability in car buying

New data from the latest Consumer Sentiment Report by carsales highlights key differences in how Australians aged 16–21 approach the car-buying process compared with older age groups.

According to the findings, 81% of visitors aged 16–21 used the carsales platform to research vehicles—considerably higher than the 61% of those aged over 21. This group was also more likely to be exploring finance options, with 14% considering finance compared with 7% of those over 21.

Affordability was a significant factor, with 80% of younger respondents citing current vehicle prices as a top concern. This compares to 47% of those in the older group.

Aesthetics were more important for younger buyers, with 60% stating that the design and style of a car influenced their decision, versus 44% of those over 21. Sedans and hatchbacks were the most preferred vehicle types for this age group, with 27% and 26% respectively indicating interest—compared to 19% and 12% among older buyers.

Younger buyers also showed more caution with online transactions. Only 7% said they would be likely to purchase a car online without any physical interaction, while 23% of over-21s indicated they would consider doing so.

carsales Head of Content Ben Tyers said the results reflect the approach of first-time or less experienced buyers.

“Many Gen Z consumers are navigating their first major financial decision and may be uncertain about the process,” Tyers said.

“Our earlier research suggests that younger buyers are not always aware of the available resources, such as financing options or government schemes, which can add to that uncertainty.”

“At the same time, a large proportion of younger users are engaging with digital research tools before making a decision. This highlights the importance of accessible and reliable information to support their purchasing process.”