The NSW Central Coast has a new Lexus dealership.
Dealer principal Brad Worthington has opened the Lexus of Central Coast dealership in Somersby as the area experiences significant population growth.
Worthington, managing director of Worthington Prestige, including Worthington BMW and Mini Garage, and both Honda and BMW motorcycles, built the family business in 2002.
Having won multiple dealer awards from the German brand, adding Lexus to the business will pay dividends for the Japanese marque.
“This is a significant opportunity for Lexus to attract and retain a new set of buyers who look beyond the staple of the old-school brands to deliver luxury, value and difference,” Worthington says.
“Gosford and the surrounding region is currently home to approximately 328,000 residents and predicted to increase to over 400,000 in the next 25 years,” he explains.
The 25-year dealer says the Somersby location for Worthington Lexus, overlooking the M1 motorway 75km north of Sydney, is in the midst of a boom.
“It will continue to become even more attractive to new residents, including families, as major road and rail infrastructure upgrades make it even easier to commute to jobs in Sydney,” Worthington adds.
Lexus Australia says the new Worthington franchise is a sign the brand is marching toward growth.
“This is the third new Lexus dealership established in Australia’s growth corridors in just over 18 months, following Lexus of Macarthur in greater western Sydney and Lexus of Toowoomba in Queensland,”
says new Lexus chief executive Scott Thompson.
Worthington Lexus will be the brand’s first Aussie dealership to receive the refreshed Lexus corporate styling, including what Lexus describes as “customer lounge and reception areas…
inspired by the vision of the intersect by Lexus brand experience”.
The carmaker says customers will appreciate “the warmth, hospitality and style of Japanese culture”.
Worthington says his new dealership will feel like no other.
“The influence of ‘omotenashi’ can be seen in every aspect of our business,” he explains of the Japanese culture to wholeheartedly look after guests.
“Our goal is to treat customers better than any other car company, anticipate their every need and deliver a standard of excellence that is unexpected.”
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