World’s fastest growing auto brand

Hyundai Motor Company has been named the fastest growing automotive brand by international brand consultancy Interbrand, enjoying a 24.4% surge in its brand value to AU$7.3 billion (US$7.5 billion).

Interbrand’s 2012 ‘best 100 global brands’ report shows Hyundai ranked No. 53 out of 100 brands this year, a steady increase from the No. 84 position in 2005 and the company’s highest ranking ever.

“Hyundai’s recent investment in global campaigns and sensational new product designs are fulfilling customers’ emotional needs,” Interbrand says in a statement.

“Brand awareness for Hyundai has increased phenomenally in a short period of time, and we are looking forward to the brand’s future direction.”