The economic benefit of the 23rd World Congress on Intelligent Transport Systems in Melbourne is now estimated to be $46.6 million – nearly twice the initial projection.
The increase is attributed to the higher than anticipated attendance at the 2016 event. More than 11,500 Australian and international delegates participated – 4500 registrations over the target 7000. The high volume of visitors had a positive impact on the local economy with benefits felt across hotels, transport companies, restaurants and places of interest.
The internationally renowned annual transport technology conference alternates between Asia Pacific, America and Europe.
Themed ‘ITS-Enhancing Liveable Cities and Communities’ the event was the largest international association conference held in Australia last year.
ITS Australia president Brian Negus says selling Melbourne as a destination of choice was an important aspect in promoting the event.
“The congress was a great success and, from an industry point of view, it showcased Melbourne’s integrated transport network, connected local industries to the global market and enabled Australian leaders to engage with international colleagues.”
The ITS World Congress showcased Melbourne’s multi modal transport network, taking more than 650 delegates to key air, sea, road, train, tram and freight centres. Albert Park’s internationally recognised Formula One track was one of multiple locations for 3500 vehicle technology demonstrations.
Not just Melbourne benefited. After travelling a combined 36 million kilometres to come here, many visitors then made additional trips to regional Victoria and interstate.
With Australia not expected to host another such congress for several years, ITS Australia chief executive Susan Harris says it was important to maximise the opportunity and build a legacy.
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