West Sydney first Mitsubishi dealership to rebrand in Australia

West Sydney has opened the first dealership in Australia to adopt Mitsubishi Motors Corporation’s global rebrand.

Mitsubishi’s new global visual identity was launched last year, and the look will feature across the 200 Australian dealers over the next few years.

Paul Wakeling Mitsubishi Campbelltown presents a redesigned exterior, new colour and interactive displays.

Mitsubishi Australia says Paul Wakeling showcases the brand’s ‘dynamic slope’ exterior and “new high-quality retail environment”.

On the inside, interactive touch-screens allows customers to explore the range, a 360-degree floorplan gives access to vehicles and a 10kW solar system has been installed on the roof.

“Our flexible new format, which includes the introduction of new touch-screen technology, in addition to low display heights that offer a clear line-of-sight to their nearest customer experience staff member or service staff, means we have more opportunities to support them with their research and vehicle customisation,” Mitsubishi Motors Australia’s sales deputy director Tim Hore says.

While Paul Wakeling Mitsubishi Campbelltown was the first Mitsubishi dealership to rebrand in Australia, Piako Mitsubishi Morrinsville in New Zealand was the first dealership in Australasia to lead MMC’s global rebrand.

Mitsubishi Motors aims to bring the visual identity across its entire global dealer network over the next three years.