Australians are addicted to short messaging services, or SMS for short, and that is good news for the automotive trade.
An upcoming webinar held by AutoTalk.com.au in conjunction with Podium is set to explain the strength of SMS as a communication and marketing force – and how dealers can make the most of it.
Podium’s 2021 Local Business Messaging Trends Report text is the preferred communication channel of all age groups, including those over 60. And four in 10 customers report being “likely” or “very likely” to switch to a different business because they offer text messaging to communicate.
The study also notes text has a 209% higher response rate than phone, email, or facebook. And consumers are twice as likely (1.8x) to prefer texting to any other communication method.
A substantial 19% of Australian consumers are already conversing—having a two-way, real conversation—with local businesses via text message. And of those that aren’t, 47% want to have the ability to do so.
“The beauty of SMS is everyone knows how to do,” AutoTalk managing editor Richard Edward says. “Even my grandmother can receive and send a text message.”
“It is immediate, concise, and unobtrusive. It’s time is now.”
Edwards will be discussing SMS and how dealers can make the most of it with Ed Tapley, automotive ambassador for Podium during the webinar.
The webinar will be held at 10am ET October 28, 2021. It will be available on Zoom, and also YouTube by request.
Registration is free.
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