The Australian Automotive Dealer Association chief executive James Voortman opened the 2022 AADA Expo and Convention in Brisbane with an update to the membership on the policy and advocacy work the association has done in for the past twelve months.
The AADA has continues to work on behalf of franchised new car dealers to protect their investment in this $55billion industry that employs more than 56,000 Australians.
Today’s general session will focus upon two presentations and panel session moderated by Switzer.
Profit in Focus with Deloitte
Deloitte Motor Industry Services’ Profit Focus platform is an independent analysis of the state of the retail motor industry. Deloitte partners Lee Peters and Dale McCauley will share their insight on how using the Profit Focus online platform, Deloitte take raw data and turn it into information dealers can use in business every day.
By monitoring performance in a way that is consistent with thousands of other Dealerships in the Profit Focus database, dealers can use the power of data to objectively assess operations and track down the opportunities dealers might be missing out on across all areas of their business.
Digital Strategy Essentials with carsales
Michael Holmes, Executive Director, Dealer at carsales, and Ren Blanning, Head of Executive Business at carsales, will share the key digital metric markers that lead to sales success, the practical steps dealers can take to exceed traditional benchmarks, and what drives high performance dealerships in the digital world.
This session will give dealers a set of clear performance benchmarks, valuable insights into online retail trends, and an understanding of consumer behaviours that Dealers must be aware of in this fast-paced, digital world.
Holmes and Blanning will outline what has changed about how customers research and buy, and what Dealers must do in response.
Panel: Financing in a changing industry
Dealers have long counted on F&I as a vital source of income, but with traditional lenders less willing to commit to loans, a new approach is required.
This industry panel will examine the ramifications of the Royal Commission and resulting recommendations and discuss the future of this key area of Dealership operations.
To close the AADA 2022 general session, Switzer, will be joined by, Paul Warburton, Eagers Automotive, Bernie Campbell, Angle Auto Finance, Malcolm Tilbrook, eric Insurance, Michael Higgins, Loopit Subscription, and Ahmed Mahmoud, Deloitte.
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