Volvo Car aiming for 10,000 sales

Following another record sales month in April 2021, Volvo Car Australia managing director Stephen Connor says the brand is on track to crack 10,000 sales for the first time yet.

Volvo sold 794 cars in April, which represents a 176% increase compared to 12 months ago. Volvo’s year-to-date sales are up by nearly 84% after four successive months of growth.

In the luxury SUV segment Volvo’s XC40 and XC60 were ranked No.2 and No.3 respectively in the small and medium size SUV categories in the month of April.

“We have maintained a very consistent double-digit sales trajectory this year that has enabled us to secure even more production for quarter 3 and quarter 4, so I am confident 10,000 sales are very achievable for us in 2021,” Connor says. 

“As for our April result this could have been even better had we not been hampered by over 300 vehicles being held up in local quarantine inspections but that now sets us up for another bumper month in May,” he says.

Volvo has announced its 2022 model range due to launch in July 2021 will be pure electric, mild-hybrid or plug-in hybrid as the company forges ahead with its electrification strategy.

In Q3 2021 Volvo will launch its first all-electric car, the XC40 Recharge Pure Electric, which will be the first of five all-electric models to be launched over the next five years.

Volvo Car Australia says its dominance in the luxury SUV segment was reinforced when the XC40 and XC60 both won accolades in the 2021 Drive Car of The Year awards.

The Volvo XC40 was judged Best Small Luxury SUV and the Volvo XC60 won the Best Medium Luxury SUV award.

Since it was launched in 2018 the Volvo XC40 has won several awards, including being named 2019 Wheels Car of the Year and carsales Car of the Year in 2018 as well as being named the 2018 European Car of The Year.

The Volvo XC60 has also won a swag of Australian and international awards, including 2018 Wheels Car of The Year, Drive Car of the Year as the Best Medium Luxury SUV for five consecutive years (2017-2021), and the 2018 World Car of the Year.