The Victorian Automotive Chamber of Commerce (VACC) has launched a new marketing campaign designed to tackle the automotive industry’s critical labour crisis.
According to VACC, the Australian automotive industry currently has 38,000 unfilled job vacancies.
“This situation cripples business owners who cannot meet market demand, which then impacts consumers. So, we are doing something about it,” VACC chief executive Geoff Gwilym says.
“Labour and retaining staff are the big issues in automotive right now, so VACC has designed a marketing campaign to address the skills concern from different angles, including the launch of an AutoCareers television campaign – and a new website designed to connect job seekers with business owners wanting labour.
“The project encompasses a range of initiatives to thrust automotive careers in front of young people, prospective apprentices, and their influencers, parents and teachers, along with skilled workers looking for a career change,” Gwilym says.
AutoCareers campaign activities include the television advert – featuring Bob, Bec, Sharn, and Jake who represent various trades within the industry – extensive social media promotion, along with editorial and interviews.
Supporting this advertising is a new AutoCareers website.
“VACC members told us skills and labour were the top priorities this year. VACC has reacted and invested heavily in the AutoCareers campaign. Those wanting labour and those seeking jobs now have a place to ‘meet’, so we encourage all parties to connect and help solve the automotive industry labour crisis,” Gwilym says.
To list or search for an automotive opportunity for free go to AutoCareers.
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