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US publication calls pioneering Leaf EV ‘a sales dud’

Robert Barry · 0 comments

US-based website, The Verge, says Nissans role in the mode shift to zero emissions vehicles is undeniable but notes the brand has only sold 170,000 Leaf models in the continent in the last decade.

It compares this to Tesla’s current year-to-date tally of 564,743 sales within the USA, remarking that these are the headwinds which are facing Nissan in the market.

Furthermore, The Verge says it believes that if Nissan did discontinue the Leaf in the US market it would be the latest small car to fall victim to the buyer appetite for large trucks and SUVs.

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Nissan is planning to release the larger Ariya EV SUV in the US market later this year.

A Nissan spokesperson refused to speculate on the future of the Leaf to The Verge, but he noted it had seen renewed interest in the EV, and that it had delivered strong customer satisfaction and many new buyers to the brand since launching in the market.  

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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