Charlie Sheen is the new face of auto servicing chain Ultra Tune’s latest advertising campaign.
According to the company’s executive chairman Sean Buckley, Sheen has been filming the latest Ultra Tune “Unexpected Situations” ads in October.
Buckley says in a Facebook post he was “catching up with Charlie Sheen at the Eureka Tower”, describing the former Three & A Half Men star as “down to earth”.
Sheen, who pleaded guilty to domestic violence charges in 2010, tweeted last week about “Winning with Sean B. and the good folks of Ultra Tune!”
“Another roadside emergency thwarted! To be continued, in so many epic ways!” he says.
The new ad will again feature the ‘rubber girls’ from previous controversial ads which included Mike Tyson and Jean-Claude Van Damme.
Ad Standards banned the commercial featuring Van Damme after complaints were made about depictions of violence against women, while the complaints about sexism in the ad featuring Mike Tyson were dismissed.
Buckley has previously told Mumbrella, “People like these ads” and describes the complaints as “do-gooders jumping up and down”.
Ultra Tune national marketing manager Rod Cedaro told the 2017 Mumbrella Marketing Summit, “the majority of the general population is sick of political correctness”.
“Servicing a car isn’t the most engaging thing you could do and the fact that I am sitting here, talking to you about the ads and Kmart’s not, probably shows that we are getting a bit more cut through,” he says.
Cedaro has also hinted wrestler and actor John Cena could be next to appear in a new series of Ultra Tune ads.
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