Toyota targets GR owners with exclusive club membership

Toyota Australia is targeting GR Supra and GR Yaris owners with the offer of a free exclusive 12-month  member of the Gazoo Racing Club.

Gazoo Racing Club members will gain access to exclusive events, experiences and content, club merchandise, and special offers, discounts and club rates from Toyota, its partners and sponsors.

The club is designed to bring like-minded motoring enthusiasts together and celebrate their passion for performance driving, motorsports and Toyota’s performance car heritage. 

Toyota Australia chief marketing Officer John Pappas says the Gazoo Racing Club is an initiative to help build the GR community in Australia where members can share their stories, knowledge and experiences with fellow motoring enthusiasts and fans of the brand.

“We know our GR owners are a passionate bunch and the formation of the club enables us to give them a deeper experience of the Toyota Gazoo Racing brand,” Pappas says.

“Whether that’s getting tips from pro-drivers at track days to relish in the thrill of driving, exclusive access to VIP areas at motorsport events, or getting the inside line on all things Gazoo Racing from those who live and breathe the brand, it’s all about celebrating their passion for automotive performance,” he says.

A full program of events will kick off later this month with “Livestream with Harry Bates” – a webinar featuring Australian rally royalty – Neal, Harry and Lewis Bates – and Toyota Australia chief designer Nic Hogios delving deep into the Toyota Gazoo Racing heritage and the new GR Yaris AP4 rally car.

Members will also be offered track day invitations and the opportunity to come together in the member-only Gazoo Racing clubhouse at motorsport events such as the TGRA 86 Series and Australian Rally Championship.

To help keep their cars on the road, members will be eligible for an 8c/l discount on Caltex/Ampol premium fuel, and get a free 3-month Kayo streaming subscription to get their motorsport fix from the comfort of the couch.

All members who join this year will also receive a limited edition welcome pack that includes exclusive Gazoo Racing Club merchandise.

While membership of the Gazoo Racing Club will initially be open only to owners of GR Supra and GR Yaris, further memberships will be available at a later time, and in the meantime fans can register their interest online at www.toyota.com.au/gazoo-racing/club