The Tokyo 2020 Olympic Torch Relay will feature Toyota vehicles.
That’s in addition to Toyota’s role as the official Olympics mobility partner.
In its role as Presenting Partner for the torch relay, Toyota says it wants to create excitement about the games deepen existing relationships by getting involved in events like recruiting torchbearers.
Toyota’s current executive vice-president Mitsuru Kawai was appointed as a torchbearer at the Olympic Winter Games Nagano 1998 as one of the representatives of the company.
“The torch represents the spirit of Olympism. I remember feeling the weight of the torch from the responsibility and history it represents, when I carried it at Nagano 1998,” he says.
“Toyota wants to help create an inclusive society where anyone can challenge their impossible and I can tell you that all Toyota members are eager to join forces as a company to support the organising committee’s torch relay concept ‘Hope Lights Our Way’.”
Toyota has recently supported the Buenos Aires 2018 Youth Olympic Games Torch tour providing Hilux and Prius. Also Toyota vehicles were used in all past Japan-hosted Olympic Games Tokyo 1964, Sapporo 1972 and Nagano 1998.
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