Jerry’s Toyota in Baltimore, Maryland in the United States has advertised a Launch Edition Supra for US$100,000.
The Supra Launch Edition is only supposed to be listed for US$55,000, but purported “internet prices” are offering sales of the in-demand sports car to the highest bidders in several dealerships across the US.
Colorado Springs dealer Larry H Miller Toyota was asking US$50,000 over the manufacturer’s suggested list price for an ordinary series-production Supra back in March, and in January, Cool Springs Toyota in Tennessee tried to mark-up the Nocturnal Black Launch Edition Supra – of which only 1500 are being made available – by US$25,000.
Jerry’s Toyota’s Supra stitch-up price was also quoted by the dealer as excluding “taxes, tags, and $300 dealer processing charge”.
The ad has since been removed, but not before having a screenshot taken by the public.
A SupraMkV online forum, reported by Autoblog, has seen people comparing dealer pricing and mark-ups.
One member quotes, “I think this is a record: West Covina Toyota: $120,000,” however fails to provide a link or dealer listing for Envision Toyota, a Californian dealership in north-west Los Angeles.
Another San Fransisco Toyota dealer is quoted as telling another forum member, “(We) are only getting one a year and it’s whoever pays us the most will get the car.”
Join the conversation