The Toyota Country Music Festival in Tamworth raised more than $32,465 for the Rural Aid drought charity.
Donations were given as part of the traditional festival hat give away, as well as during the Travis Collins in the Park concert on the Australia day weekend.
Toyota Australia chief marketing officer Wayne Gabriel said that it was heart-warming to see festival attendees contributing to a much-needed cause.
“The drought is affecting many Australians, so it’s great to see festival-goers dig deep to help out,” says Gabriel.
“We’re looking forward to partnering with Rural Aid again for the 2020 Toyota Country Music Festival.”
During the event Toyota also launched the Raffle for Resilence#, raising funds for mental health services provided by Rural Aid, which will run until early March.
The Raffle for Resilience# features a LandCruiser 200 series Sahara as the major prize.
The other prizes include a chance to meet cricketer Glenn McGrath, a trip for two to the 2019 AFL Grand Final, a cricket bat signed by the 2018 Australian cricket team and a football signed by players selected in the All-Australian team.
Tickets for Raffle of Resilience# cost $10 each and can be purchased online at www.raffletix.com.au/ruralaid
Rural Aid chief executive officer Charles Alder says that the response they had received in Tamworth had been impressive.
“We spent the ten days of the festival listening to stories of those who have been struggling through this drought,” says Adler.
“The support that we’ve had from Toyota Australia and those attending the festival goes a long way to help out,” he says.
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