Toyota adopts first in, first out policy for GR performance cars

Toyota Australia dealers have resumed taking orders for the 200kW GR Yaris and will adopt a new approach for delivering all GR performance cars to enthusiasts.

Toyota spokesman Sean Hanley says the move was made possible by the availability of GR Yaris, GR Corolla, GR86, and GR Supra.

Hanley says Toyota’s new allocation policy for the four GR models will prioritise deliveries based on the date a customer places an order, effective July production.

“We always strive for a customer-first approach, so I’m pleased to announce we’re moving to a ‘first in, first out’ method for all GR performance cars,” Hanley says.

“It’s the fairest way given the normalisation of supply of these in-demand sports cars,” he says.

Hanley says the reopening of orders for GR Yaris – the first all-Toyota sports car in more than 20 years – would be welcomed by enthusiasts.

“GR Yaris has been instrumental in the local success of the GR brand, which has reignited Toyota’s sports-car heritage in Australia and reminded us how much fun it is to drive a Toyota,” he said.

“Demand for the GR Yaris has resulted in 2591 sales since its arrival in late 2020, including 1001 of the track-focused GR Yaris Rallye.”

The spearhead for the GR brand in Australia was the introduction in 2019 of the GR Supra – a driver’s car that has attracted 1171 sales.

The GR86, launched in September 2022, has achieved 1609 sales – with auto, at 51.5%, narrowly shading manual as the transmission of choice.

The fire-breathing GR Corolla, which debuted early last year, builds on Corolla’s motorsport DNA with 788 deliveries of the GTS grade and a further 25 of the hard-core two-seat Morizo Edition.

GR PERFORMANCE CAR SALES (to 30 April 2024)