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Tough first-half year for new motorcycle sales

Robert Barry · 0 comments

The Federal Chamber of Automotive Industries (FCAI) says a total of 45,085 motorcycles and Off Highway Vehicles (OHV) were sold from January–June 2023, marking a decrease of 5.9% compared with the same period in 2022.

According to the FCAI, road motorcycles made up 38.6% of total sales with 17,432. This is a decrease of 4% on 2022 figures.

It says off road motorcycles made up 37.4% of total sales with 16,884 units, a decrease of 13% on 2022 figures.

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According to the FCAI, scooters accounted for 5.8% of total sales, with a sales result of 2,618. This represents a decrease of 6.3% on 2022 figures.

It says while sales across most segments fell, the OHV market grew by 7.6% with sales of 8,151. This represents 18% of total sales.

“It was significant to see that the sales of road motorcycles exceeded the sales of off road motorcycles during the first six months of this year,” FCAI chief executive Tony Weber says.  

“Also of note was the 6% decrease in scooter sales compared with this time last year noting that sales of scooters generally held firm during challenging economic times.

Weber says it had been a tough six months for the motorcycle industry, noting that this was in line with economy wide pressures with cost of living increases and interest rate rises.

“We will monitor the broader economic conditions and the potential for them to impact on sales across each of the market segments,” he says.

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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