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Ton takes the reins as IAL head of network development

Robert Barry · 0 comments

Isuzu Australia Limited (IAL) has confirmed the promotion of Nathan Ton to the position of head of network development. 

It says Ton brings more than 20 years of knowledge in the automotive sector, with prior management experience at GM Holden and over nine years as IAL’s national network development manager. 

With 2023 marked to be the 35th consecutive year of truck sales leadership for Isuzu Trucks and a new product line-up expected in Australia arriving from 2024, IAL says Ton’s appointment comes at the cusp of significant growth and change for the brand. 

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Ton’s relationship with the Isuzu dealer network—comprising over 70 sites nationally—and his deep knowledge of dealer requirements were critical to this important position at IAL according to IAL chief of sales and aftersales Ben Lasry.

“Nathan’s extensive experience at Isuzu and his existing ties with our dealers make him an optimal choice for leading the network development team into the future,” Lasry says.

“With the heavy vehicle industry in a time of flux with zero-emission technology incoming and customer requirements rapidly evolving, Nathan will play a critical role in ensuring our dealerships are resourced to meet these challenges.

“Nathan is currently working with dealers to ensure that we have the right footprint across the country to meet customer requirements.”

Ton expressed his desire to further bolster the supply chain and support for Isuzu Trucks and Isuzu Power Solutions Dealers.

“IAL takes great pride in the national network of dealers and duly recognises the value of those resilient business relationships within each zone that have been built over years and decades,” Ton says.

“It is my goal is to continue this close method of collaboration and where required looking at expanding to the right places for our customers.”

Ton says an immediate priority will be to build on the successes of the business and work closely with Isuzu Trucks Dealers for the benefits of all stakeholders.  

“I see further opportunities to work together to enhance what is already a very strong business—we have a range that will only improve with the new model line-up and technology offering coming from Isuzu Japan,” he says.

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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