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There’s a new kid on the classifieds block

Robert Barry · 0 comments

Cartopia officially launched its new vehicle sales site on January 7, 2021. This is really an exciting milestone says the Credit One Group which created the new website that was in development for several months before going live.

The new Cartopia website features new and used vehicles, access to low rate finance, car news and reviews and an easy to navigate search function.

Since being established in 1999, Credit One has developed strong relationships with dealerships throughout Australia and helped thousands of car buyers secure finance on their vehicle purchases.

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So why create another classified vehicle sales site?

After working closely with dealerships over many years, Credit One has recognised many of the frustrations for dealerships promoting their stock through traditional car buying websites. Through Cartopia, the goal has been to create an alternative and change the way to pay and to advertise stock.

For a limited time dealerships can currently have stock advertised on the Cartopia website FREE of charge.

This allows dealers to trial the site and reach a nationwide audience of car buyers without incurring the usual fees and costs associated with car buying websites.

After only being live for just over a month, the site has exceeded all expectations with a high number of unique buyer visits to Cartopia. Foundation dealers reporting strong enquiry and successful sales.

Over the coming months, Cartopia will be pursuing an aggressive growth strategy, involving online search and social media advertising, as well as sponsorships and radio advertising.

This strategy will produce rapid growth in Cartopia usership, meaning more Australians seeing dealer listings on the website.

So what’s the pricing difference?

There will be a very affordable monthly subscription fee and rather than a pay per lead model, there will be an agreed fee for every successful sale originated via the Cartopia platform.

To get on board as a Cartopia dealer – contact your local Credit One rep on 1300 696 392 (MyNewCar) or email: info@cartopia.com.au.

The new website can be viewed at cartopia.com.au.

Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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