The Tesla Model 3 is the most popular EV on TikTok with more than 136,400 posts under its hashtag.
Novated Lease analysed about 40 of the most popular EV brands on TikTok, counting the total number of videos under each brand’s hashtag to reveal those capturing Gen-Z’s attention and enthusiasm.
One of the biggest attractions is the Model 3’s range (more than 560km) and charging capabilities, combined with Tesla’s status as an EV pioneer, the Model 3’s affordability makes it an attractive entry point for younger buyers seeking to invest in sustainable tech, says Novated Lease.
It says with their commitment to sustainability, EVs are quickly becoming the preferred choice for younger generations eager to embrace a more eco-friendlier lifestyle.
The Fiat 500e was second with 113,764 tags, the Tesla Model Y third with 61,900, followed by the MG5 EV (51,800), Porsche Taycan (27,517), Polestar 2 (21,890), MG4 (19,053), Hyundai Ioniq 5 N (12,000), BMW i7 (10,372), and the Nissan Leaf (9065).
“It’s interesting to see how the electric vehicle scene is evolving, especially with younger drivers in mind,” says Novated Lease Australia, adding the data was collected on October 9, 2024.
Click here for the complete data set of all 40 models analysed.
Join the conversation