Ford’s local research and development team are doing more than just contributing to global vehicle development projects, they are teaching vehicles to speak and understand Australian accents.
Five of Ford’s most popular models will hit the roads with Aussie flair in 2016 as the company introduces SYNC 3, which along side new apps, Apple CarPlay and Android Auto, will speak and understand our local lingo.
“Our customers are connected outside their vehicles, and Ford SYNC® 3 will help them stay better connected while continuing to drive with their hands on the wheel and eyes on the road,” says Graeme Whickman, Ford of Australia president and ceo.
“Our leading local R&D investment also helps us stay better connected to Australian consumer needs, including SYNC® 3’s new voice-recognition technology that speaks and understands Australian accents.”
Ford also took a customer-centric approach in developing SYNC 3, drawing on 22,000 customer comments and suggestions from around the world – including Australia – plus insights gleaned from research clinics, market surveys and tech industry benchmarking.
Voice search results are also enhanced by a better understanding of how consumers refer to businesses and points of interest. Drivers don’t have to know an exact name. They can search for “Sydney Airport” rather than using the official name “Sir Charles Kingsford Smith International Airport.” With addresses, they can say, “Seventeen Thirty-five Sydney Road” instead of “One Seven Three Five Sydney Road.”
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